BBC NEWS | Business | ‘Fat-burning’ bead marketing ends
A company that said its “fat-burning” beads triggered “automatic weight loss” has agreed to stop marketing in the UK.
One claim suggested that Accu-Slim Beads worked “faster than total starvation” by placing one bead behind each ear.
The Office of Fair Trading (OFT) sought assurances from Global DM Licensing, based in Hong Kong, that it would stop mailings being sent to UK consumers.
The OFT says thousands fall victim to claims about weight loss products.
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